-changed the words to become horizontal
-instead of saying "save them"(pretty general), changed it to "save the victims"
- made the words look very static-like, like some kind of rural texture to it if you get what I mean
-lastly, repositioned "WAR" on top and made it especially staticly(it's just static, i duno how to say it properly lol), so that it would catch the viewers' eye. You are supposed to look at the poster from top to bottom anyways.